Bright Hill Press
Littree Redesign
Original Design
Initial Outline
Template Purchase & Wireframe Development
A template for the new design was chosen and purchased during a meeting between webmaster, Marc Funaro, from Advantex and Executive Director, Beatrice Georgalidis. The wireframe of the original site was created and all of the content was transferred to a word document laid out in the structure of the original website complete with links and stock/original images.
Design Mockups
Using the purchased template as a guide, mockups of the home page, about page, and events page were designed to create a visual of our preferred aesthetic as a model for our webmaster.
Aesthetic
Images sourced and licensed to express literary themes.
Logo Design
Imagery was sourced of the open book and the maple tree, which is the New York State Tree. The color of the book was changed from blue to green to match the color scheme of the website. The images were combined to make it appear as if the maple tree was coming out of the open book.
Stock Images
Original Photography
Photographs taken at Bright Hill Press and local libraries to express literary themes.
Photography by Bright Hill Intern, Michelle Fisher, curated by Executive Director, Beatrice Georgalidis.
Regional Imagery
NYS Littree includes a database of New York State libraries, bookstores, small presses, and literary organizations separated into 15 different regions. The new design includes banner images of each region.
Libraries
Photos of a library from every region were selected to create relationships with libraries by offering direct back links to the organizations URLs and spotlighting by using photos of their locations.
Bookstores
Photos of a bookstore from every region were selected to create relationships with local bookstores by offering direct back links to the store's URLs and spotlighting by using photos of their locations.
Literary Organizations
Photos of literary organizations from every region were selected to create relationships with organizations by offering direct back links to the organizations URLs and spotlighting by using their logos.
Small Presses
Photos from a small press from every region were selected to create relationships with New York State small presses by offering direct back links to the organizations URLs and spotlighting by using photos of their locations.
Social Media
Social Media
Upon the launch of the new design, social media will be used to connect to literary organizations, libraries, bookstores, and individuals to generate high traffic.
The Team
Beatrice Georgalidis, Executive Director, Bright Hill Press
Marc Funaro, Webmaster & Littree Database Creator/Manager, Advantex
Michelle Fisher, Littree and Production Intern, Bright Hill Press
New Design
Launching
